By Junaid Imdad, Blogger & Digital Experience Strategist In the fast-moving realm of eCommerce, where every click, swipe, and notification can tip the scales between a sale and a lost chance, marketers often grapple with a crucial question: Which marketing channel brings in better results—email or SMS? In this post, we’ll dive deep into the Email vs SMS Marketing debate, breaking down the strengths, weaknesses, and best-use scenarios for each channel.

By Junaid Imdad, Email Marketing Specialist & Content Strategist. Let’s face it, email has come a long way since its invention. Not too long ago, email marketing felt similar to sending digital flyers static and one-sided, with text blocks and maybe an image or two. Click-through rates were acceptable, but conversions varied widely depending on the recipient. With the rise of interactive emails 2025, however, this traditional approach is being