By Junaid Imdad, Digital Marketing Blogger & Strategy Consultant Let’s be honest—digital marketing is changing faster than ever, and keeping up can feel like trying to hit a moving target, especially with our LinkedIn feeds constantly scrolling. What worked for clicks and conversions last year might already feel outdated. And those trendy buzzwords we were all excited about just six months ago? They’ve probably become the new standard in today’s
AI is no longer the future—it’s reshaping email marketing today. From hyper-personalized campaigns to predictive analytics and real-time optimization, discover how artificial intelligence is transforming email strategy in 2025. Learn how marketers are using AI to boost engagement, improve deliverability, and create automation that feels truly human.
By Junaid Imdad, Blogger & Digital Experience Strategist In the fast-paced world of eCommerce, where each click, swipe, and ping could lead to sales or misses, marketers often grapple with one question: Which strategy drives more revenue? As an experienced digital content strategist with five years of online marketing under my belt, I’ve seen firsthand how both email and SMS marketing can significantly boost a brand’s sales trajectory when used effectively.
By Junaid Imdad, Email Marketing Specialist & Content Strategist. Let’s face it, email has come a long way since its invention. Not too long ago, email marketing felt similar to sending digital flyers static and one-sided, with text blocks and maybe an image or two. Click-through rates were acceptable, but conversions varied widely depending on the recipient. With the rise of interactive emails 2025, however, this traditional approach is being
By Junaid Imdad, Blogger & Digital Experience Strategist Let’s be honest, any time Google releases a major algorithm update, it feels like an earthquake in the digital realm. Rankings shift overnight, traffic plummets for some businesses while others suddenly rise from obscurity to page one. Google’s 2025 Helpful Content Update has been no exception. This latest update emphasizes content created for humans, not search engines—rewarding sites that offer real value and
By Junaid Imdad, Blogger & Digital Experience Strategist The year 2025 has made one thing crystal clear for anyone navigating the digital landscape: mastering the nuances of the Google E-E-A-T algorithm isn’t just a nice-to-have—it’s absolutely essential for staying visible in search engine results. In a time when user trust and content authenticity are paramount, Google is putting a stronger emphasis on content that showcases Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).