AI is no longer the future—it’s reshaping email marketing today. From hyper-personalized campaigns to predictive analytics and real-time optimization, discover how artificial intelligence is transforming email strategy in 2025. Learn how marketers are using AI to boost engagement, improve deliverability, and create automation that feels truly human.
By Junaid Imdad, Email Marketing Specialist & Content Strategist. In the fast-paced world of eCommerce, where each click, swipe, and ping could lead to sales or misses, marketers often grapple with one question: Which strategy drives more revenue? As an experienced digital content strategist with five years of online marketing under my belt, I have witnessed how both email and SMS marketing channels can significantly boost a brand’s sales trajectory
By Junaid Imdad, Email Marketing Specialist & Content Strategist. Let’s face it, email has come a long way since its invention. Not too long ago, email marketing felt similar to sending digital flyers – static and one-sided with text blocks and maybe an image or two; click-through rates were acceptable but conversions varied widely depending on the recipient. Now fast forward to 2025 and we live in an entirely different
By Junaid Imdad, Email Marketing Specialist & Content Strategist. Email marketing remains a dependable means of building relationships and driving conversions in today’s rapidly changing digital marketing environment. But for it to remain effective in 2025, marketers need to adapt to evolving trends, technologies, and consumer expectations. So whether you’re just getting started with email marketing or expanding on existing strategies, here are 10 high-converting approaches you should keep in