AI is no longer the future—it’s reshaping email marketing today. From hyper-personalized campaigns to predictive analytics and real-time optimization, discover how artificial intelligence is transforming email strategy in 2025. Learn how marketers are using AI to boost engagement, improve deliverability, and create automation that feels truly human.
By Junaid Imdad, Blogger & Digital Experience Strategist In the fast-paced world of eCommerce, where each click, swipe, and ping could lead to sales or misses, marketers often grapple with one question: Which strategy drives more revenue? As an experienced digital content strategist with five years of online marketing under my belt, I’ve seen firsthand how both email and SMS marketing can significantly boost a brand’s sales trajectory when used effectively.
By Junaid Imdad, Email Marketing Specialist & Content Strategist. Let’s face it, email has come a long way since its invention. Not too long ago, email marketing felt similar to sending digital flyers static and one-sided, with text blocks and maybe an image or two. Click-through rates were acceptable, but conversions varied widely depending on the recipient. With the rise of interactive emails 2025, however, this traditional approach is being
By Junaid Imdad, Blogger & Digital Experience Strategist Email Marketing Strategies 2025 are evolving to meet the demands of a rapidly changing digital marketing environment. Email marketing remains a dependable means of building relationships and driving conversions, but for it to remain effective in 2025, marketers must adapt to emerging trends, advanced technologies, and rising consumer expectations. Email Marketing Strategies 2025 As we move deeper into the digital age, Email Marketing