By Junaid Imdad, Digital Marketing Specialist & SEO Enthusiast As digital marketing continues to evolve rapidly, staying ahead requires knowing not only today’s tools but also anticipating tomorrow’s game changers. Generative Engine Optimization (GEO) has emerged as an emerging trend within search engine optimization – yet marketers remain unclear about its purpose or how it differs from traditional SEO techniques. What exactly is GEO, its difference from traditional SEO, and