By Junaid Imdad, Blogger & Digital Experience Strategist In 2025, attention is the most valuable currency online and short-form videos are the gold standard. Whether you’re a solo entrepreneur, digital marketer, or growing brand, the big question is no longer if you should use short-form videos. It’s how to use them strategically to generate qualified leads. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating user engagement, short-form video